Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your business to stay afloat. For your business to survive, it’s a must to come up with a marketing plan that’s:
If you can’t do that, then you may find yourself struggling. The good news is that we’ve done some of the work for you. Here’s your 30-day marketing plan to reopen your business.
Reopening your business should be guided by recommendations from the CDC and local officials. You may have specific guidelines to follow and safety measures to implement. You should put those in place first before you do anything else. Once you’ve selected a reopening date, here’s what you should do in the week before you announce your reopening.
When you reopen, you’ll need to take some steps to get people to come into your store or business. Here are some of the things you should consider during week two of your plan.
Here are some examples of the type of campaign you might consider:
The option you choose should be designed to appeal to your customer base. By offering clear value and addressing their needs, you’ll be more likely to have a successful reopening.
Once you have had a successful reopening, it’s time to devise an ongoing marketing campaign to help you bring former customers into the fold and attract new customers at the same time. Marketing during a pandemic must address ongoing concerns about health and safety. You may want to create social media posts and ads to let customers know about:
During this time, you should also think about putting some money into a video message
thanking your customers who have come back. Remember, video marketing doesn’t need to expensive. Even a simple Facebook Live video or a video you shoot on your phone can help you connect with customers.
As you move into the last week of your 30-day plan, it’s time to think about what you’ll do for the next 30 days. Here are some of the things you should prioritize.
customers (and potential customers) will be spending more time on social media than usual.
You can build trust and brand recognition with them by creating and sticking to a social media posting schedule.
cover that you need to change certain elements of your plans (for example, altering hours or adding new precautions) as you see your plans put into action. Everything should be clearly communicated to your customers.
ideas, and requests about how your operating and what you could do better. You may want to
consider creating a customer survey and posting it on social media or emailing it to your list.
This is a good way to connect with customers and let them know you care about their opinions.
The key to a successful reopening is communication at every level. Your 30-day marketing plan should make your customers aware of how your business has and will continue to address concerns related to the pandemic.