Here is our latest digital marketing news roundup…ENJOY!
Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up… A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. We used a technique […]
How to Create Profitable Facebook Targeting Audiences
In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
Feds take down international hacker ring that cost advertisers millions
This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering.
The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets are complex networks of computers, IP addresses and automation that mimic human behavior on websites to siphon ad dollars from unsuspecting advertisers led to believe their ads are getting served to real people.
For many marketers, platform integration is a ‘must have’ for new tools
But one factor turns out to be a necessary first hurdle for many business tool customers:
Is it integrated with [my favorite platform]?
‘Everything in one spot.’ That is, many firms — small-to-medium-sized businesses (SMBs) in particular, but also some enterprises — are heavily dependent on, say, Salesforce or HubSpot, so they prefer tools that are natively integrated with those platforms.
For inbound growth agency Nextiny Marketing, for instance, the universe of available software tools starts — and mostly ends — with those integrated with HubSpot, since the Sarasota, Florida-based firm is “built around HubSpot,” according to CEO Gabriel Marguglio.
6 Instagram Lead Generation Tactics
In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business.
How to Track Awareness, Completion, and Engagement Goals With Google Analytics
In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.
Using a New Correlation Model to Predict Future Rankings with Page Authority
Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean causation.” They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.
The State of Local SEO: Industry Insights for a Successful 2019
A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into: