Promoting blogs to gain all the good benefits is a practice that is a tale that’s old as time. For experienced bloggers and beginners alike, it’s both a common practice and a necessity. But whether it’s new or established, we can all agree that you can never have too much traffic.
Notable people like Joseph Jaffe advise on spending 90% of your time promoting the blog you’ve established compared to the other 10% of your day.
And yet despite all the tried-and-true tactics of blog promotion — the email marketing, social media promotions, etc, it’s evident that it’s not enough anymore.
We’ve come a long way from the 1990s. It’s 2019, and while email marketing is as strong as ever, sometimes sending those new posts to your list of subscribers just isn’t helping a whole lot like some of us imagined it would.
But not to worry…
If you’re in the fence about finding ingenious ways of marketing your blogs to your audiences and reaching new ones, you can try any of the promotional tactics that have been tried and tested by various other companies.
Your blog is a place for broadcasting your expertise and posting your magnum opus, but then again, a blog (no matter how good it is) is just a bunch of curated information if nobody sees it. Failing to branch outwards and extend your reach always results in a rather limited audience.
Growing the list of email subscribers, and promoting your blog posts to social media followers can only do so much. And what if you’re short on time too?
Republishing previously published posts on other writing platforms like HubPages and Medium is a good idea.
You not only extend reach, you showcase your content to a whole new audience as well, and highly likely, they’ll be visiting your blog too just to discover what else you have to offer.
For a business selling products or services, it would make sense to have a blog that revolves largely around the main product. Aligning the messaging and the blog lets you redirect the flow of traffic from the blog to the product, and vice versa. Plus, it also gives your customers a more seamless experience.
Ways to do this can include:
Podcasts are quite possibly, one of the most in-demand audio materials any person could get their hands on. The flexibility they provide in tandem with you accomplishing your daily tasks is what makes them so popular.
Plus, it doesn’t hurt that it’s also largely available on service providers like Google Play, Spotify, iTunes, etc.
Podcasts can be effective marketing tools because:
Promoting your blog on podcasts can be likened to influencer marketing. What you do is pitch and sell your blog to your chosen podcast host. What they do is sell your blog to their audience.
There’s nothing wrong with spending time and effort in creating the perfect blog post. And there’s certainly no harm when that single blog post attracts all manner of engagement and huge chunk of traffic from your target market too.
It’s doing so well, so why forget about it?
You can get more out of the same piece of content through repurposing it. Keep in mind that your customers aren’t in one place. They are everywhere on their internet, and each one of them has their own preferences when it comes to types of format for content.
Don’t hesitate to reach audiences beyond the readers.
People talk about all sorts of things on Reddit. And by joining the right community, you easily get an audience that’s attentive and curious.
But be very careful with this one. Reddit is comprised mainly of tech savvy people who are quick to sniff out any account who’s in the discussion for the shilling.
What you need to do is monitor conversations and slide into the discussion only when you have valuable information to contribute, and in the process, subtly promote your blog to someone who’s actually interested.
It’s not a hidden fact that numerous conversations take place across the internet, and your niche is no exception to the long list of topics that the internet would love to talk about. It’s just a matter of tracking down those mentions for an opportunity to promote your brand (just like how you’d do it with Reddit).
Don’t worry so much about tracking online conversations either. They’re quite easy to do:
Set up alerts on services like Google Alerts, Ahrefs Alerts, or Talkwalker Alerts.
When you get an alert for a mention, look for an area in the conversation where you can insert yourself, add value, and subtly promote.
Round-up posts are articles that feature a compilation of answers to one question or several of them. And these questions are ideally answered by well-known experts in the field. And an awesome round-up post is all about adding considerable value to your readers, because it will save them the trouble of typing out keywords on the search engines themselves.
Think of it as an index for specific questions.
The other bright side about writing round-up posts is that it attracts a large amount of traffic from target audiences, and the experts included in the article themselves. They’re more likely to share the post with their own audiences too.
Basically, if you do it right, the benefits you can get include:
In the instances when the email marketing and social media promotions are falling a little short, there’s nothing wrong with stepping out of the box and doing a bit of experimentation. Of course, it’s a given that not every tactic discussed would be guaranteed to work for everybody (because every business is unique), but you’re bound to find something that would work.
And when it really comes down to it, it’s all about stepping out of the comfort zone to try something new. The testing and monitoring follows where you keep tweaking your strategies to get the desired results.
Al Gomez is a Digital Marketing Consultant at Dlinkers and Sagad. With more than twelve years of digital marketing experience in search engine optimization, paid search and email marketing, he has contributed to a variety of online publications including Moz, Semrush and Wordtracker