The Citation Cleanup and Repair Details
When any of Name , Address or Phone Number comes up wrong in the results, it means problems like confused customers and angry search engines. Our execution begins with an extensive citation audit, followed by aggressive, targeted outreach.
our citation cleaning process covers the big directories, the medium ones and even the ones that just about everyone else misses. Did you know that cleaning up your citations can actually mean bigger and better results than you could expect from producing brand new ones!
How long does a citation cleanup campaign run?
Six weeks from start to finish. Why so long? We don’t just hit the big directories, we contact everyone. We don’t believe in cutting corners because we realize it is more than just citation consistency, it’s brand and messaging consistency.Don’t settle for anyhing less than the complete job. Your cleanup is done in 3, 2 week increments: week one outreach, week 2 wait, reply and update status. Rinse and repeat.
Do you need my email address for outreach?
If you can give us an email address (with webmail access) that is associated to the business we are cleaning up, AWESOME. In campaigns where we have use of this, our success rate is much higher. Otherwise, we create a Gmail address like… [email protected] and use it. It is somewhat shocking just how many directories, without verifying who you are, will change business info.
How do you handle verifications?
If we had directory logins, a login to the email that created the directory, we’d be good to go. Guess how many times out of ten that happens? Nearly zero. But, we are pretty resourceful when we need to be, and can usually get around email verifications. However, when it comes phone and postal mail verifications, we do have a guide for that. Not only will we tell you in your report what you should do (labeled ACTION RECOMMENDED), we have a nifty little FAQ that will accompany it.
What is your typical cleanup success rate?
Generally speaking, without any logins, or email associated to the business, we average at about 70%.