Content manager checklist: 10 things to do before you hit publish and more

  • Posted by: Digital Marketing Tactic Team

Content manager checklist: 10 things to do before you hit publishBack in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press.

With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid editor/strategist/project manager role with a bit of search engine optimization (SEO) thrown in.

I’m a content manager. It’s my responsibility to make sure every piece of content I create for my clients is stellar — for their goals, their leads and their customers.

But one man’s “stellar” is another man’s drivel. When we marketing types talk about “high-quality content,” we mean content that…

Here are 10 ways (plus one bonus tip) to perfect your content before you press that “publish” button.

US market becoming a smartphone duopolyUS market becoming a smartphone duopoly

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market.

Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android split is less dramatic. While there is only one iOS smartphone maker, Apple, there are scores of Android device manufacturers around the world.

That diverse ecosystem has been instrumental to Android’s global success. However, in the US market, there is, increasingly, only one Android OEM that matters: Samsung. Consumer Intelligence Research Partners, LLC (CIRP) released new data showing that the US market is now essentially a duopoly.

Planning to make a video ad or other video asset? 3 things to consider

Planning to make a video ad or other video asset? 3 things to considerVideo advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in.

All great ads start with a great advertising strategy. Video advertising is no exception.

In fact, creating a video ad tends to be a lot more expensive than creating, say, a text or display ad, so the upfront risks of video advertising are even higher than they are in many other online marketing channels. Of course, the rewards can often be greater, too, as long as you take your time and make sure you create the right video ad.

After all, can you really afford to invest hundreds or thousands of dollars in a video ad that doesn’t produce good results?

Fortunately, if you’re thinking about making video ads, there are a few simple questions you can ask yourself that will save you from making some basic, but common, mistakes in the ad-creation process. Let’s take a look.

IAB Tech Labs launches blockchain-analysis pilot program

IAB Tech Labs launches blockchain-analysis pilot programTo help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group is launching a pilot program.

The program will look at blockchain-based, advertising-targeted projects from the Working Group’s 100+ member organizations. It will then write a white paper that attempts to point out the actual value — and possibly throw shade on the hype — of blockchain’s potential for this industry.

So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and exchanges.

Reputation Management SEO: How to Own Your Branded Keywords in Google 

Reputation Management SEO: How to Own Your Branded Keywords in Google A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

 

Google My Business listings: 5 frequently asked questions

Google My Business listings: 5 frequently asked questionsOne of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing.

Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company.

These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content (like third-party reviews, Q&As, user-suggested information and so on).

Google has added a lot of amazing features for businesses to use to enhance and optimize their GMB listings over the past few years. If you’re not taking advantage of the latest features of GMB — such as being able to manage multiple locations with one dashboard — it’s time to log in to your Google My Business dashboard and start optimizing it.

However, along with all the new features comes a slew of questions and some confusion as to best practice do’s and don’ts. Here are five frequently asked Google My Business questions asked and answered.

Author: Digital Marketing Tactic Team

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