Tracking your content marketing strategy is a must. Without tracking, you won’t know if you’re making any progress at all. And you could be wasting the 23 days you’ve spent so far on this campaign. There are other analytics programs you can use, but the most popular one is Google Analytics.
If you’re not convinced why you need to set up Analytics on your site, here are a few reasons why:
This powerful tool is 100% free. All you need to get started is have a Google account. Since you’re already using Google Calendar for your content and social media calendars, then you may as well use it to sign up for Analytics.
You can view your Analytics data practically anywhere. You can download their app for mobile phones so you can view your data while you’re on the go.
You’ll learn lots of new things about your website visitors and how they interact with your website. For instance, you’ll know which channels you’re visitors are coming from (organic, direct, referral, social, other), you’ll know which pages they land on, how long they stay there, you’ll know which keywords people are using to discover your site, and so much more.
If you’re a data nerd, you’ll love exploring Google Analytics and everything it has to offer. If not, well, that’s okay. It can get overwhelming at first, so you may want to read up on tutorials on how to make the most of your website’s analytics data.
Once you’ve signed up, you simply need to log into the platform, set up your account and your website, then get the Tracking ID. You’ll need this code so you can paste it in the Google Analytics plugin we’ve recommended for your WordPress website (Day 8).
Once you’ve linked your Analytics account to your website, you’ll then be able to see your website analytics in your WordPress dashboard. Pretty neat, right?
If you’re on WordPress but you don’t want to use a plugin, and you feel comfortable tinkering with code, then you can edit your header.php file and add your Analytics tracking code to it.
If you’re not on WordPress, then you simply need to locate your website’s header file and add the tracking code there.
You’ve got an entire day to play with Google Analytics. Get to know the platform better, check out tutorials on YouTube, and find out how you can use this powerful software to help you succeed with your content marketing goals. In the next post we will look at publishing content.