If I were to ask you ‘what’s the most important rule for a marketing specialist’, what would you say? My answer would be to never neglect your audience. It seems like an obvious element, but if your business is not marketing on social media, you’re doing exactly that.
But the world of social media marketing can also be overwhelming. At first, it can seem impossible to even reach a hundred followers, then it can seem impossible to stay on top of all the content you need to post, all the comments you need to respond to, and the mentions you need to acknowledge.
To help, this guide will outline how to create an effective social media strategy – and one which limits the time and effort required on your behalf to maintain it.
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the medium’s eventual demise, something else happened: TV evolved. It advanced…
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.
We demand loyalty from customers, and we chase it fervently, but few marketers stop to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.
Loyalty is the long haul. Loyalty is what helped brands survive the last decade; it’s what prevented some brands from having to beg customers to buy with 40-, 50- and 60-percent-off promotions. Want to raise prices? Cultivate loyalty. Want more active customers? Foster loyalty. Want a more consistent customer foundation? Build loyalty.
In the modern, digital marketing landscape, video content is pretty much a no-brainer. If you don’t want to look at your competitor’s back in the current marketing race, stop hesitating and create your first video now.
A great way to kick-start your video strategy is an explainer video, a short but compelling video which outlines your product’s benefits, and how it fits into your audience’s life.
Did you know that 73% of consumers say that they’re more likely to buy a product after watching a video which explains how it works? In fact, a consumer who views a product video is up to 144% more likely to add that product to his/her cart than a non-viewer.
Got your interest? Here are some key stats, and tips, on explainer videos and their potential benefits for your business.