Facebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins will have access to existing controls to monitor both the content included in a Story and the members allowed to contribute. Why you should care Facebook Groups offer […]
Facebook Groups offer brands and advertisers an alternative to connecting with audiences and generating more engagement on the platform outside of News Feed ads. Now that Stories are available globally, all marketers managing Groups will be able to use the content format to promote more interaction between Group members.
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising.
Version 71 — for Windows, Mac and Linux — adds the ability for Chrome to detect websites with deceptive or overly-aggressive ad techniques.
Such sites, presenting what Google calls “abusive experiences,” will be blacklisted by the browser, and, 30 days after Google sends a warning notice, ads on that site won’t be shown to users visiting the site with Chrome — even if the ads have been served by Google’s platform. If desired, a user can disable the browser’s ad blocking engine.
The growing force of women in tech
Let’s let that sink in for a moment.
Congress, by the numbers, is now more progressive and less of a “boys’ club” than the technology sector. But while those numbers may feel surprising, diving into the background of women and tech — exploring the early female tech pioneers and what the future holds for women in the industry — actually paints a picture that’s far less bleak. Stay with us; it’s worth a deep-dive.
4 Tips to Improve the Visibility of Your Facebook Business Page
In this article, you’ll discover four ways to start improving the visibility of your Facebook page.
Email’s humble beginnings and the birth of tracking pixels
It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the first email in 1972 as a test message to himself. The email traveled from one computer to another sitting right beside it at a lab in Cambridge, Massachusetts. Today, email is knocking on the door of 50 while spam, as we know it, or as it’s come to be known, is ominously celebrating its 40th birthday.
Back to basics: Measuring your social media efforts with unique acquisition channels
Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No matter how you label them, you should segregate them into three unique marketing acquisition channels in your analytics reports to correctly evaluate how effective your efforts are.
To segregate traffic driven to your site from various social media properties, you’ll need to configure custom channels in your analytics tool. (For a detailed explanation on how to do this in GA, see the Marketing Land article The Google Analytics Social channel is broken. Here’s how to fix it.
Dive deep on best practices in search. Attend an SMX workshop!
Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing.
Workshops will be held Friday, February 1 at the San Jose Convention Center. Each provides:
WordPress to release 5.0 Gutenberg this week
WordPress founder Matt Mullenweg announced on Monday the latest version of the WordPress platform — 5.0 / Gutenberg — is scheduled to be released on Thursday, the day before the company’s WordCamp Conference begins.
With a new block editor and Twenty Nineteen theme, WordPress reports its 5.0 / Gutenberg release will be the platform’s major release of 2018.
How to Create an Online Quiz for Social Media
In this article, you’ll discover two tools to design and publish a customized personality quiz on social media.