How to Create Big Rock Content for Content Marketing [Infographic]
One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach. As highlighted in BuzzSumo’s most recent study […]
Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb
At their recent F8 conference, Facebook’s newly appointed Chief Product Officer Chris Cox noted that Stories are on track to surpass the News Feed as the primary way to share content on social platforms at some stage this year. It’s not the first time that the potential of Stories in this capacity has been mentioned, but it was the first time Facebook had noted that it was going to happen so quickly. Previously, Facebook CEO Mark Zuckerberg had said that Stories were on track to overtake traditional feed-based sharing, but the fact that it’s likely to happen this year surprised many, and underlines the significance of the social stories shift.
Which would also explain why Facebook is so keen to keep pushing Facebook Stories, despite the seeming lack of audience interest. On this, Facebook has announced three new options coming to Facebook Stories. The new tools are specifically focused on the Indian market – one of the company’s fastest-growing user bases – but will be rolled out to all users soon.
Facebook’s dynamic ads for auto dealerships get new lead-gen features
Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system.
The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly to a CRM system so that a sales representative from a dealership can follow up. Facebook says the new ads will help dealerships design more locally relevant ad campaigns that put a spotlight on available automobile inventory. At least two dealerships — Hub City Ford in Louisiana and an RV dealership — have beta-tested the new ads.
6 dimensions of online reputation that should guide your social media marketing
When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or video, but where do your eyes go next? If you’re like me, I’m betting it’s to the name of the company sponsoring the post. In fact, that’s often the first thing I look at.
Why? My guess would be that we automatically put brand posts through a tougher vetting process than we do posts from our friends. We are more resistant because we know these posts have a specific ultimate motivation: to part us from some of our hard-earned money. So we take note of the company name to help us decide whether we are going to give this content any of our valuable time.
The main point we’re most likely evaluating when we note the brand name behind a post is our perception of that brand’s reputation. Is this a brand we trust? Have they proven to provide accurate, useful information? Are their claims credible? Are they worth even a few seconds of my time?
Social media’s role in brand reputation…
Influ2 launches what it calls the first person-based marketing B2B ad platform
Dmitri Lisitski is not a fan of account-based marketing (ABM). The chief executive officer of enterprise-level B2B influencer advertising platform Influ2 says the popular marketing trend simply does not allow advertisers to reach the right person.
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target specific people,” Lisitski told me in advance of Influ2’s official launch on Tuesday. The platform uses machine-learning-powered person-based marketing (PBM) to give advertisers a way to engage with specific individuals, which is more effective, Lisitski said.
The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. AI technologies are quickly advancing; we’re seeing AI change the way marketers asses, solve and implement solutions to improve how we engage and learn from consumers.
For the latest #SMTlive Twitter chat, we discussed the current state of AI, what we can expect to see in the next few years, and the positive and negative impacts these emerging technologies have on the digital marketing world. We were lucky to have Chad Pollitt, a Social Media Today influencer and leader in the field, help us lead this discussion.
For everyone’s convenience, I went back and pulled key points from the chat in a short recap below. Thanks to all who participated and shared their thoughts with everyone.
How B2B Brands are Using Influencers as a Secret Weapon
Gone are the days when all you had to do to get more customers was push your products in front of your audience via advertising – today, consumers are more informed, more connected, and have many more media inputs calling for their attention than ever before. Hence, winning them over is also more complex.
This is where influencers can play a significant role in your process. Through the use of influencers, many businesses are now expanding their reach, with everything from celebrities to local leaders being called upon to advocate on a brand’s behalf.
And influencer marketing is no longer reserved for only B2C companies either – in this post, we’ll look at how B2B marketers are successfully leveraging influencers in their marketing strategies also.
Did you know that by 2020, progressive web apps will have replaced 50% of general-purpose consumer-facing mobile apps? And that in-store mobile payments will reach $503 billion by 2020?
The message for businesses and marketers is clear (as it has been for most of the last decade) – go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smartphones and tablets as their first – and many times only – device.