How to manage social media, using search intent to fuel social advertising and more

  • Posted by: Digital Marketing Tactic Team

How to Manage Social Media Without it Taking Up All Your TimeHow to Manage Social Media Without it Taking Up All Your Time

Ok, we all know that social media marketing is, like, totally awesome. It can boost your business’ exposure, traffic, yada, yada, yada. Some even say web marketing can’t survive without it . But in all of its awesomeness, there is one caveat about social media marketing: It takes time.

Sorry, I can’t magically take away all of your social media marketing duties. But I do have some tips to speed the process along.

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How to Use Search Intent to Fuel Social AdvertisingHow to Use Search Intent to Fuel Social Advertising

One of the best things about digital marketing is that there’s always something new to test. Lately, our team has been sharing knowledge and looking for new ways to approach the market with social advertising tactics, and we’ve come across an exciting concept which we call “Search Intent Social Advertising”. When you combine the search intent-based data that’s available in Google Analytics with the granular targeting of social advertising, you have a campaign structure with a lot of potential.

In this post, I’ll break down exactly what Search Intent Social Advertising is, and how you can plan a campaign using it. Now, I am NOT a search engine optimization wiz, however, the logic of this process is undeniable. We have to stop marketing in silos, and use every piece of information we have available.

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant OpportunitiesPinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.

That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.

Of course, Pinterest’s 250m total is still well behind Facebook, Instagram and Twitter, but the growth rate is relevant to note, particularly given the platform’s evolving focus on eCommerce, shifting away from being a social network, as such.

Targeting shopping opportunities has lead to Pinterest becoming a better platform for driving purchase intent – according to Pinterest’s data, 90% of weekly Pinners use the app to make purchase decisions, while 78% of Pinners say content from brands on the platform is helpful.

Despite recent events, people still positive about internet’s impact on societyDespite recent events, people still positive about internet’s impact on society

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January.

The survey found that 88 percent of US adults believe the internet has been mostly positive for them personally. However, when asked if the internet is good for society as a whole, the numbers are somewhat lower. About 70 percent believe that the internet remains a positive thing for society.

That nets out at 30 percent who say the internet is a mixed blessing or bad for society.

The decline in positive sentiment is sharpest among those over 65, whose positive perceptions have declined 14 percent (from 78 percent to 64 percent) since 2014. The views of those under 30 have been more stable, with only a five-point decline since 2014.

Twitter introduces new US election candidate labels & launches its Political Campaigning PolicyTwitter introduces new US election candidate labels & launches its Political Campaigning Policy

Twitter is arming itself against abuse from outside forces in advance of this year’s midterm elections. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer.

The new US midterm election labels will be displayed on a candidate’s Twitter profile page and include campaign details such as the office the candidate is running for, the state location for the office and the district number, as well as a “clearly identifiable” small icon of a government building.

In addition to being displayed on the candidate’s profile page, labels will also show up alongside tweets sent or retweeted by the account — including tweets that have been embedded on other sites outside of Twitter.

After GDPR, here come the Unintended ConsequencesAfter GDPR, here come the Unintended Consequences

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave.

It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will have plenty of those.

To sketch out the range of possibilities that haven’t been in the top predictions, we collected thoughts from a wide range of practitioners:

Introducing Search Engine Land’s ‘Guide to PPC’

Introducing Search Engine Land’s ‘Guide to PPC’Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and wasted money.

Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and what to consider before launching a campaign) to more advanced aspects, such as ads automation. Whether you’re getting ready to start running campaigns yourself or want a foundation to be able to ask your in-house team or agency better questions about your company’s paid search efforts, this guide is designed to help you gain a solid understanding of PPC and a fluency in paid search terminology.

Author: Digital Marketing Tactic Team

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