How to Succeed in Social Media Without Posting Any Content
In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content.
Driving sales and profits with Facebook Ads
Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed with Facebook ads in any industry. ‘Facebook advertising success’ with Veronica […]
What the Local Customer Service Ecosystem Looks Like in 2019
Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.
How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences
In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.
Can You Still Use Infographics to Build Links?
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.
However, if there’s one format you want to be working with, use surveys.
7 Reasons Your Facebook Ads Do Not Convert
In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.
Building Links with Great Content – Natural Syndication Networks
How Do Sessions Work in Google Analytics? – Whiteboard Friday
One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works.
In this week’s edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting).
What Do You Do When You Lose Organic Traffic to Google SERP Features?
Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:
Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they’re taking in the first place? Will SEO soon be dead? Or can we do what we’ve always done and adapt our strategies in smart, agile ways?
It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla:
But regardless of how you feel about what’s happening, local packs, featured snippets, and SERP features from Google, properties like Google News, Images, Flights, Videos, and Maps are riding on a train that has no plans on stopping.
Instagram unveils 3 new shopping features ahead of holidays
Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save products of interest. After tapping a product tag in a Story or on a post in their feed, a user can tap the save icon in the bottom right corner of the image, which will prompt a “Save to shopping collection” option.
Users can access shopping collections from their profile to browse saved items at a later time.
Shop via video. Instagram has also inserted a shopping icon in the bottom left corner of branded videos that surfaces the products featured in the video, making it easy for users to view product prices.
A new shop tab for business profiles. Instagram business profiles will now include a “shop” tab that lets users browse products from the business. The “shop” tab will include a feed of product images that can be clicked to see product information and the post that featured the product.
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience.