How to succeed in social media without posting any content and more

  • Posted by: Digital Marketing Tactic Team

How to Succeed in Social Media Without Posting Any Content

succeed in social media without posting any contentAre you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content?

In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content.

#1: Unify Personal and Business Channels With Consistent Branding

#2: Build Connections From Your Personal Profiles

#3: Listen and Engage Personally, Not Professionally

#4: Use Private Messaging to Carry on 1:1 Conversations

 

Driving sales and profits with Facebook Ads

Driving sales and profits with Facebook AdsAttendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed with Facebook ads in any industry. ‘Facebook advertising success’ with Veronica […]

What the Local Customer Service Ecosystem Looks Like in 2019

What the Local Customer Service Ecosystem Looks Like in 2019Everything your brand does in the new year should support just one goal: better local customer service.

Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.

How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences

How to Use the Facebook Split Testing Feature to Identify Your Most Profitable AudiencesDo you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help?

In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.

Can You Still Use Infographics to Build Links?

Can You Still Use Infographics to Build Links?Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are.

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.

However, if there’s one format you want to be working with, use surveys.

7 Reasons Your Facebook Ads Do Not Convert

7 Reasons Your Facebook Ads Do Not ConvertAre your Facebook ad campaigns underperforming? Wondering how to diagnose the problem?

In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.

Building Links with Great Content – Natural Syndication Networks

Building Links with Great Content – Natural Syndication NetworksThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

  • Link exchanges
  • Buying links
  • Private Blog Networks, or PBNs
  • Comment links
  • Paid native content or sponsored posts
  • Any other method you may have encounteredThere is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves.

How Do Sessions Work in Google Analytics? – Whiteboard Friday

How Do Sessions Work in Google Analytics? – Whiteboard FridayOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works.

In this week’s edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting).

What Do You Do When You Lose Organic Traffic to Google SERP Features?

What Do You Do When You Lose Organic Traffic to Google SERP Features?Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:

Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they’re taking in the first place? Will SEO soon be dead? Or can we do what we’ve always done and adapt our strategies in smart, agile ways?

It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla:

But regardless of how you feel about what’s happening, local packs, featured snippets, and SERP features from Google, properties like Google News, Images, Flights, Videos, and Maps are riding on a train that has no plans on stopping.

Instagram unveils 3 new shopping features ahead of holidays

Instagram unveils 3 new shopping features ahead of holidaysInstagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save products of interest. After tapping a product tag in a Story or on a post in their feed, a user can tap the save icon in the bottom right corner of the image, which will prompt a “Save to shopping collection” option.

Users can access shopping collections from their profile to browse saved items at a later time.

Shop via video. Instagram has also inserted a shopping icon in the bottom left corner of branded videos that surfaces the products featured in the video, making it easy for users to view product prices.

A new shop tab for business profiles. Instagram business profiles will now include a “shop” tab that lets users browse products from the business. The “shop” tab will include a feed of product images that can be clicked to see product information and the post that featured the product.

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategyPinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience.

 

 

 

 

 

Author: Digital Marketing Tactic Team

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