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Intro to Pinterest ads: From setup to success story, Facebook faces more scrutiny and more

  • Posted by: Digital Marketing Tactic Team

Intro to Pinterest ads: From setup to success story,Intro to Pinterest ads: From setup to success story

While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.

Pinterest users are on the lookout for ideas, inspiration and, indirectly, your relevantly targeted products and services that can help improve their lives. Expand your business efforts into Pinterest and discover advertising opportunities that can result in a positive return.

Facebook faces more scrutiny, this time for sharing user data with device makersFacebook faces more scrutiny, this time for sharing user data with device makers

Facebook is under fire once again for mishandling user data, this time charged with sharing information with at least 60 device makers, including Amazon, Apple, Blackberry, HTC, Microsoft and Samsung.

From the Times story:

Facebook allowed the device companies access to the data of users’ friends without their explicit consent, even after declaring that it would no longer share such information with outsiders. Some device makers could retrieve personal information even from users’ friends who believed they had barred any sharing.

The Times says Facebook built private APIs for device makers through 2014, sharing user data with “… tens of millions of mobile devices, game consoles, televisions, and other systems outside Facebook’s direct control.” Such access to user data conflicts with the Federal Trade Commission’s 2011 decree that disallowed Facebook from sharing user information without their consent.

Apple’s WWDC 2018 keynote: An overview of the announcementsApple’s WWDC 2018 keynote: An overview of the announcements

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features.

We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything that was presented from the stage.

New iOS 12 features

Augmented reality: Apple announced ARKit 2 and USDZ, available to developers now and in the fall for all users. USDZ is a new open file format designed to make AR more widely available and easy to integrate. The company also demonstrated a new app called “Measure,” which, as the name suggests, measures objects with the iPhone camera. Another feature called “Quick Look for AR,” lets iPhone owners put virtual objects into physical spaces (think: interior design) using the camera.

There’s also support for multi-user AR experiences and gaming. These features together help support Apple’s vision for “persistent AR,” which the company hopes will make its way into more app experiences on iOS.

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Author: Digital Marketing Tactic Team

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