While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.
Pinterest users are on the lookout for ideas, inspiration and, indirectly, your relevantly targeted products and services that can help improve their lives. Expand your business efforts into Pinterest and discover advertising opportunities that can result in a positive return.
Facebook is under fire once again for mishandling user data, this time charged with sharing information with at least 60 device makers, including Amazon, Apple, Blackberry, HTC, Microsoft and Samsung.
From the Times story:
Facebook allowed the device companies access to the data of users’ friends without their explicit consent, even after declaring that it would no longer share such information with outsiders. Some device makers could retrieve personal information even from users’ friends who believed they had barred any sharing.
The Times says Facebook built private APIs for device makers through 2014, sharing user data with “… tens of millions of mobile devices, game consoles, televisions, and other systems outside Facebook’s direct control.” Such access to user data conflicts with the Federal Trade Commission’s 2011 decree that disallowed Facebook from sharing user information without their consent.
Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features.
We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything that was presented from the stage.
Augmented reality: Apple announced ARKit 2 and USDZ, available to developers now and in the fall for all users. USDZ is a new open file format designed to make AR more widely available and easy to integrate. The company also demonstrated a new app called “Measure,” which, as the name suggests, measures objects with the iPhone camera. Another feature called “Quick Look for AR,” lets iPhone owners put virtual objects into physical spaces (think: interior design) using the camera.
There’s also support for multi-user AR experiences and gaming. These features together help support Apple’s vision for “persistent AR,” which the company hopes will make its way into more app experiences on iOS.
SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they’re going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.
Breaking keynote alert!
We are thrilled to announce that Google Software Engineer Raghu Simha and Google Web Performance Engineer Ilya Grigorik are joining our expert lineup as the SEO keynote speakers.