With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach […]
How to survive Google’s new local search world
Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search.
Local search must adjust
One of the main themes discussed centered around the fact that Google search today is less about displaying organic web page results and more about featuring Google products. The impact is clear: More and more information resides on Google’s servers instead of on the web itself. Google “curates” the vast majority of content users see, so webmasters must rely on Google’s platform and less on their independently owned websites.
To those who complained that traditional search engine optimization (SEO) relied too much on following Google’s rules, thanks for playing — you can now turn in your game card. We will soon be entering the local search arena on Google’s exclusive home turf.
How to Create a Viral Infographic [Infographic]
With more and more businesses creating content, the competition for attention online has become increasingly fierce, forcing businesses to investigate creative ways to boost their marketing endeavors.
This is where infographics come in. According to a recent study, posts which include infographic content had the highest number of shares, as compared to articles with other types of content.
Infographics have made it easier for marketers to reach a wider audience in a shorter span of time, and explain complex ideas through visualizations and comparisons.
However, simply creating infographics won’t guarantee you success – you need to craft them carefully, and promote them aggressively, in order to maximize performance.
This infographic from Growista illustrates some easy to follow tricks and tactics to create more resonant infographics. And while we can’t guarantee your infographics will ‘go viral’ as a result, these tips will definitely help improve performance.
Improving PPC relevance with ZIP code-based geotargeting
This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of moving from a city or region PPC targeting strategy to a ZIP code approach.