PPC Small Package Key Features
PPC Small Package provides your business with a dedicated PPC specialist to Create, Manage & Monitor your Google Adwords Campaign on your behalf. Keyword research to analyze which search terms will be more beneficial for your business & provide the small business owner the basic digital presence he needs in both Google and its other Search Partners allowing him to grow his business together with his online audience.
Each PPC Package includes free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.
Budget: Up to £2,400
Keywords: Up to 200
Ad Groups: Up to 20
Ad Texts Created: 6
Bid Optimization: Once a Week
Remarketing: Add £130 (setup)—Inclusive of remarketing audience. Ads creation not included.
Banner Ads Creation: Contact your Project Manager for pricing
Landing Page Analysis: Free
Landing Page Optimization and Setup: Add £130
Google My Business Optimization (if needed): Yes
Location Targeting (if with Google My Business Account): Yes
Project Manager Consultation: Monthly
We utilize the correct platform to achieve your particular goals. Depending on your needs, we can do Search Campaigns, utilize Google Display Network, and create Remarketing campaigns.
Search Marketing Platform: Yes
Google Display Network: Add £130 (setup)
Text Ads: Yes
Banner Ads Creation (1 set x 6 sizes): Add £85
By analyzing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
Extensive research at the start of the campaign allows us to understand your client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.
Search Campaign Setup
Keyword Research: 4 hours
Daily Budget Set-up
Ad Copy Creation
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
Search Campaign Management
Bid Optimization: Once a week
Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
Ad Extension Management
Report Generation: Monthly
For branding and remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Ads not included.
Google Display Network and Remarketing
Text Ad / Image Ad / Responsive Ad Format
For other digital media channel options, we utilize the Google Display Network (including Gmail), and Facebook. Images not included.