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Qualcomm, Broadcom plan to meet,Citigroup to invest in London and more

  • Posted by: Digital Marketing Tactic Team

Qualcomm, Broadcom plan to meet on February 14: sourcesQualcomm, Broadcom plan to meet on February 14: sources

(Reuters) – Qualcomm Inc ( QCOM.O ) and Broadcom Ltd ( AVGO.O ) plan to meet on Wednesday to talk about the latter’s $121 billion acquisition offer, the first time the semiconductor companies will discuss the potential deal, people familiar with the matter said. The meeting comes after Broadcom […]


Citigroup to invest in LondonCitigroup to invest in London, hire staff despite Brexit: FT

(Reuters) – Wall Street bank Citigroup Inc (C.N) will set up an innovation center in London in one of the first investments by a big U.S. bank since Brexit, the Financial Times reported on Sunday. Citi will initially hire 60 technologists for the center, James Cowles, chief executive Officer for Europe, the Middle East and Africa (EMEA), told the FT. The company could not be immediately reached for comment.


Shared parental leave take-up may be as low as 2%Shared parental leave take-up may be as low as 2%

A new publicity drive is aiming to encourage higher take-up of shared parental leave. Around 285,000 couples are eligible every year for shared parental leave, but take-up “could be as low as 2%”, the Department for Business said. Around half of the general public are still unaware the option exists, nearly three years after it was introduced, the government said.

It now plans to spend £1.5m to better inform parents about the policy. Experts say that as well as a lack of understanding of what is on offer, cultural barriers and financial penalties are deterring some parents from sharing parental leave.

How one insurer prices the risk of terrorismHow one insurer prices the risk of terrorism

The specialist insurance company Hiscox has grown from one small office to a global brand by concentrating on specialist areas like cyber attack, terrorism and kidnap. It also covers the homes and property of the rich and famous. But given how unpredictable the terror threat is and how many different forms an attack can take, it is hard to price up the cost of insuring against it, says chief executive Bronek Masojada.

“Yes it is a bit arbitrary but people want the cover. It isn’t the sort of thing like car accidents where there’s lots of them and you can work it out,” he told 5Live’s Wake Up To Money.

“We don’t want lots of terrorist events.”

Terrorism can affect businesses in different ways. For instance, the attack on the Manchester Arena last May which left 22 people dead also damaged buildings and infrastructure.

“We price by analogy” says Mr Masojada. “So if to insure a building is 100 for all risks it doesn’t seem unreasonable to say OK then, for terrorism, which is only one peril, we might charge 25 to the 100 for the property.”

The firm selling raincoats with added Swedish melancholyThe firm selling raincoats with added Swedish melancholy

While most consumer brands like to suggest they will make the buyer feel happier, Swedish rainwear firm Stutterheim warns that its coats may make the wearer feel a bit blue. It is a somewhat novel approach to marketing yourself, but with fast-growing global sales, and celebrity fans including singers Kanye West and Jay Z, it seems to be working rather well.

“Melancholy is an essential part of being a human being, and you shouldn’t fight it,” says founder Alexander Stutterheim.


It is said that inspiration for a business idea can come from anywhere, and in Mr Stutterheim’s case it was stumbling upon his melancholic grandfather’s old fishing coat. Fast forward to today, and the raincoats – sold with the strapline “Swedish melancholy at its driest” – are sold around the world via the firm’s website, from retailers in 29 countries, and at Stutterheim’s own physical stores in Stockholm and New York. The company’s annual turnover was 48.5m kronor ($6m; £4.3m) in 2016, and it is expected to post a 25% increase when 2017’s results are published, led by the ecommerce side of the business.



Author: Digital Marketing Tactic Team

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