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Starboard Hotels takes over Cliffden hotel in Teignmouth and more

  • Posted by: Digital Marketing Tactic Team

Here is our latest hospitality news roundup.

Starboard Hotels takes over Cliffden hotel in Teignmouth and more

Starboard Hotels takes over Cliffden hotel in Teignmouth

The historic property specialises in holidays for people with sight loss. It was put on the market last year by GVA under the Vision Hotels brand with an asking price of £1.35m. The Cliffden Hotel is the last remaining hotel in Teignmouth. It is set in seven acres of gardens and has been a popular holiday and weekend break destination for “thousands of visually impaired people, guide dog owners and tourists”.

Starboard Hotels operates a portfolio of 19 properties under a variety of brands, such as Holiday Inn Express, Best Western, Days Inn and Ibis, as well as its own-brand Windermere Manor. The latter was also purchased from Guide Dogs late last year.

Starboard Hotels managing director Paul Callingham said: “We are deeply passionate about providing the very best facilities and levels of service for all our guests. With our experience at the Windermere Manor Hotel we are confident of bringing our expertise and extensive knowledge of the hospitality industry to the Cliffden, creating a very special holiday destination for everyone to enjoy.”


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Why hospitality businesses need to invest in social media

Why hospitality businesses need to invest in social mediaWith more and more customers opting to check out businesses online before choosing where to book, social media presents a unique opportunity to show yourself off to new customers and keep in touch with existing ones.

Arise say that simply being present on different digital channels is not enough, and the quality of your social media communications is what your audience will respond to. Arise say that using high quality photography, graphics, and well written posts will help showcase yourself to potential customers, establish credibility and build trust. If you pride yourself on your luxury interiors, stunning views, and top class menu, you absolutely must show it off online, and ensure that your brand is reflected in the way you communicate.

Putting aside social media advertising budget can also help to boost sales. Once you have high quality content to post, you should consider putting some money behind it to make sure the right type of customers are seeing it. Paul Roden, owner of luxury Peak District hotel Losehill House Hotel & Spa said:

“Investing in our digital marketing has been extremely worthwhile. We have been able to communicate with a large proportion of our customers in new ways which has seen our revenue increase.”

London bar and restaurant group ETM secures £10m for expansion

London bar and restaurant group ETM secures £10m for expansionETM Group has secured £10 million in funding from HSBC for expansion plans. Current locations in their portfolio include The Botanist on London’s Sloane Square, City rooftop bar Aviary, restaurant and pub The Jugged Hare plus several more locations. The group also currently have three more sites that are already due to open this financial year, such as new restaurant and bar Maple in Westfield White City.

“We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate” says Ed Martin, co-founder and chief executive at ETM.

Virtual Online Presence For Macdonald Hotels & Resorts

Virtual Online Presence For Macdonald Hotels & ResortsMacdonald Hotels & Resorts has become one of the first hotel and hospitality chains in the UK to make widespread use of the technology that allows guests to explore its hotels prior to booking. Already seven hotels, including Macdonald Compleat Angler at Marlow in the heart of Buckinghamshire and Macdonald Holyrood Hotel in Edinburgh, can now be explored through 360 degree online tours and by the end of 2018 that figure will have risen to around 20 hotels and resorts in the group’s portfolio.

It can be difficult to fully appreciate the opulence and comfort levels of the bedrooms, bars and restaurants without actually visiting them, but the new tours bring the hotels and resorts vividly to life. Using high resolution photography and infrared technologies developed initially for the residential real estate industry, guests can now click on the hotel website then walk through the front door, explore the lobby, bars and restaurants, see the full range of bedrooms and even take a stroll in the grounds. It is a real taster of what is on offer and one that delivers not just the layout, but also the ambience.

Marriott’s New Lifestyle Brand Moxy Opens Heathrow Hotel

Marriott’s New Lifestyle Brand Moxy Opens Heathrow HotelBoasting 437 bedrooms, the playful and edgy millennial-focused boutique hotel brand is strategically positioned east of Terminals 2 and 3 with easy access also to Terminal 5. The hotel will appeal to leisure and business travellers alike with 23 family rooms, 86 twin and 328 standard queen sized bedrooms. The hotel will be promoting a series of Park and Fly packages as they will have parking for up to 122 cars. For a minimal charge, a Hoppa bus will pick up guests every 30 minutes throughout the day to drop off at all the Heathrow terminals.

Moxy Hotels have really made a name for themselves in the hospitality industry as a spirited and fun place to stay where there are no rules or boundaries. Aimed at the budget savvy traveller, the company has made a clear target market of redesigning the traditional economy hotel experience. Launching hotels globally at a rate of almost one every month, Moxy gives guests permission to ‘break the rules and play on’.

Author: Digital Marketing Tactic Team

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