WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising […]
The Importance of Video Marketing
From traditional television commercials in the 1960s, to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides businesses with an attractive, versatile, and extremely shareable medium through which to connect with their audiences.
In fact, Diode Digital recently found that online video can be up to 600% more effective as a marketing tool than print and direct mail combined.
This data-packed infographic, from Impact, highlights some useful insights and statistics on video, and user behavior surrounding it.
Twitter is changing how conversations happen based on user behavior and conduct
In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets.
The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations, pushing tweets from offending users farther down the timeline, reports BuzzFeed.
Behavior signals that could result in content getting demoted include: users who tweet at a large number of accounts they don’t follow; the frequency a user has been blocked by people they interact with; if a user has created many accounts using a single IP address; and if an account is closely related to accounts that have violated Twitter’s terms of service.
3 steps to mastering account-based measurement
Whether it’s information flowing from your website analytics tool or from your customer relationship management (CRM) system, there’s more data at our disposal than ever before. But while having access to a wide set of data is a good thing, it’s also created a big challenge for ABM marketers: How do we navigate all these data sources and effectively measure the success of our efforts?
Fortunately, given the advent of new technologies and resources, approaching ABM measurement has gotten much easier. As you start to think about your own strategy, here are three key steps to guide your efforts.