Twitter puts verification process work on hold to focus on elections integrity and more

  • Posted by: Digital Marketing Tactic Team

Twitter puts verification process work on hold to focus on elections integrityIn March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve the health of the platform. But, according to a recent update from Twitter’s new head of products, Kayvon Beykpour, the company is pausing its work on the verification process to give its full efforts over to elections integrity.

 

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day everEven with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever.

The company sold more than 100 million products globally, with over 5 million items sold in each of the following categories: toys, beauty products, PCs and computer accessories, apparel and kitchen products. In addition to bringing in more sales than ever before, the first nine hours of the event on July 16 brought in more Prime members than any other day in Amazon’s history.

This was Amazon’s fourth annual Prime Day sales event. The company doesn’t release specific revenue figures for the day but did say that this year’s sales surpassed not only last year’s Prime Day sales, but its Black Friday and Cyber Monday sales as well. This year, Amazon extended the sales event from the 30-hour event it hosted in 2017 to 36 hours, lasting from 3:00 p.m. ET on July 16 all the way through midnight on July 17.

Prime Day best sellers worldwide were all Amazon devices — the Amazon Fire Stick, Alexa Voice Remote and the Echo Dot. (Each of these products was available 12 hours before the event’s official start, which helped boost sales of these Amazon devices). When looking at the best sellers by country, the US’s top sellers included an instant pot, a 23 and Me DNA test and the LifeStraw personal water filter.

Amazon says SMBs that took part in Prime Day generated more than $1 billion in sales. Last year, Amazon wasn’t as forthcoming with its SMB Prime Day sales, claiming that “thousands” of SMBs generated over $50,000 during Prime Day. Depending on how many “thousands” reached $50,000, it does appear that this may be the first time SMBs crossed the $1 billion mark.

Looking to grow into a C-level leadership role? Focus on e-commerce.

Looking to grow into a C-level leadership role? Focus on e-commerce.Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions of direct-to-consumer (D2C) and digital-first brands across a wide array of industries.

Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and activities that will get them out ahead of competitors. For marketers looking to grow into C-level leadership roles at their companies, there is a real opportunity to do so by placing focus on e-commerce responsibilities associated with data analysis and the authority to report directly to leadership.

Why the local search marketplace would benefit from a super-app

Why the local search marketplace would benefit from a super-appTrying to figure out consumers’ path to purchase has always been a search for the Holy Grail. The adoption of digital media, mobile devices and social platforms has complicated the path further as consumers spread their time and attention over a growing variety of devices and content.

Yet there are signs the complexity may be reversing course, that increasing integration across channels and platforms is reducing the number of sources consumers need to turn to when searching for local businesses and services.

Perhaps the greatest example comes from an unlikely place: China. In February, WeChat Tencent Holdings CEO Pony Ma Huateng shared that WeChat hit 1 billion consumers, a “remarkable number.” Known as “Weixin” in China, WeChat is the country’s most used messaging app, as well as a platform for social media, rideshare, mobile payments and more.

Let’s look at how WeChat works, what the chances are of a similar development here in the US and what kinds of applications such integrated interfaces could mean for local search marketers.

How to be proactive and prevent a negative SEO campaign — Part 3

How to be proactive and prevent a negative SEO campaign — Part 3In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your website safe from negative SEO (search engine optimization) campaigns.

To start, I have some bad news: There is no such thing as being hackproof.

And there is no such thing as being negative SEO-proof!

In this installment of our negative SEO series, we will segment SEO into three areas: content, links and user signals and focus on protecting each, as well as your site overall, from being a victim of negative SEO.

Author: Digital Marketing Tactic Team

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