Voice search marketing is hotter than ever before and that’s not going to change. The stats show that by 2020, at least 50% of all searches will be voice searches.
Even more surprising. digital transformation leader Gartner predicts that in the same time frame, 30% of all searches will be screenless, as well. Screenless searches most often involve digital assistants such as Alexa, Cortana, and Siri. Experts anticipate that the voice speaker market will exceed $30 billion by 2024.
Put these facts together and we can assume one, inevitable conclusion:
Companies that fail to optimize for voice search now will lose business to companies that embrace the trend.
So… what do you need to know about voice search marketing right now? How can you optimize your site to ensure that you’re grabbing your share of voice traffic? Here’s what you need to know.
Don’t fall into the trap of thinking that voice search is just traditional search with a new name. It’s not. There are some key differences in the way people seek out information when they’re speaking aloud, and you’ve got to understand them to capitalize on the voice search trend.
Here are the main differences:
What you should take from this is that voice search is intensely competitive and highly specific. It’s not enough to throw a few short keywords on a page and call it a day. Voice search optimization must be intentional and thoughtful.
Choosing Voice Search Keywords
Voice search optimization starts with keyword selection. You know you’ve got to focus on long-tail keywords, but which ones?
A good place to start is with Google’s new-ish “People Also Ask” feature. When you Google a keyword associated with your business, you’ll see a box just below the top result or two with a list of similar questions that people ask. You can use those to help you optimize your page.
Another way to choose your voice search questions is to look at the FAQ on your website and on your competitors’ sites. The questions that people access most frequently are likely to be ones that will bring a lot of traffic to your site.
Considering the intent of the questions you choose is essential, as well. Remember, voice searches are always asked with a specific intent. The user wants to find a product or business, or they’re seeking an experience, or they want help with a problem. If you keep their intent in mind, then you’re likely to do a good job attracting voice traffic.
Of course, your questions should still incorporate your local keywords. For example, say you own a pizza restaurant in Minneapolis. Here are some examples of voice queries you could use:
You get the idea. You want to incorporate your long-standing keywords into questions and use those as the inspiration for your content.
Tips for Optimizing for Voice Search
You understand why voice search is so important – now it’s time to do something about it. After you’ve chosen some key questions to answer, here’s what to do.
Perhaps the most important reason to start optimizing for voice search now is to stay ahead of Google’s algorithm. If you were one of the companies whose ranking took a hit after Mobilegeddon, you know how devastating it can be to get caught lagging behind a search trend.
It’s only a matter of time before Google adds voice search to its algorithm. You don’t want to be scrambling when that happens – which is why you’ve got to act now.
Voice search is here to stay. Should you choose to accept it, jump aboard this trend now, while there’s still time.