This is our latest roundup of digital marketing news from around the web.
As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And as I think about the coming year, I think about “what’s next” for B2B marketers. This gets more and more challenging each year, because the pace […]
So, here are five trends I predict will be hot for B2B marketers in 2019.
Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today’s edition of Whiteboard Friday, our fabulous guest host Dana […]
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts.
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?
To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.
YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First launched by Snapchat, Stories have become a popular form of content across Facebook, Instagram. YouTube’s version will keep Stories accessible in the mobile app for up a period of seven days — lengthening exposure for content from creators, influencers and brands that have sizable followers on the platform.
Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content Marketing Institute, a third of B2C marketers (PDF) don’t even measure their return on content. That figure grows to a staggering 47 percent among B2B marketers (PDF).
The simple fact of the matter is that many marketers aren’t tracking return on content because they’re intimidated by what they perceive to be a seriously complicated undertaking. Or worse, they’re not even trying because their superiors aren’t asking, which suggests that they’re OK with not properly understanding and optimizing their content budgets. These marketers are at risk of having their content marketing budgets cut altogether by skeptical superiors who don’t see the return.
Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:
MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.
This 48-page report includes profiles of 15 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, you need to read this report. Visit Digital Marketing Depot to download your copy.
Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and analytics, particularly in the areas of artificial intelligence (AI) and machine learning.
This situation leads both to hiring challenges and to great opportunities for those who possess or can develop the necessary skill set.
Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?
In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.
Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals?
In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key components of an engaged LinkedIn company page.