Four out of five consumers conduct local searches on search engines to try and find the right business to meet their needs. So what is Google My business? Google My Business can connect your business with customers on the other end of those searches. With just a small investment of time, you can create a free way to attract customers.
As an entrepreneur, you are always looking to grow your business online presence, and having a Google My Business page is vital. Well, if you didn’t agree, you probably wouldn’t be here.
Google My Business is a free marketing tool that connects customers with businesses. By spending a few hours creating an account, you can drastically increase your chances of being found online and collecting revenue.
This guide has been prepared to help you build a Google My Business page, and condition it to create a solid online presence for your business, and subsequently increase your leads and sales opportunities.
By the end of the folowing guide posts, you’ll be able to set-up a Google My Business page, claim and verify your listings, optimize your page to generate reviews, manage your dashboard, and use insights to gauge the quality of your online presence.
So What is Google My Business: An Overview
Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a seamless solution to the chronic problem of managing your Google presence across various platforms.
The tech giant says it will help small businesses connect with their customers by assembling all their business information from Search, Maps and Google+, and managing them right at one place. To keep it short and simple, the new tool lets your customers find you across Google.
Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one dashboard. Let’s have a look at the different sections of the My Business Dashboard separately:
Google says 99% of the Google Places / +Local users have already been shifted to Google My Business. Google took a significant feat of rolling out the new tool globally on the same day to 235 regions with 65 different languages.
How Google My Business Works for the Small Businesses?
How to Manage Your Google My Business Page:
What Has Changed and What Has Not:
Google My Business is now the default dashboard for the users of Places for Business and Google+. This means if you log in to Google Places for Business, you will be directed to Google My Business. However, not much has changed:
Google My Business is just a business listing management dashboard update. No changes have been made to the front end of Google+ Local and Google Maps.
The update has nothing to do with any algorithmic changes. So, it will not change how you do local SEO.
This will bring no changes to the Google Places Quality Guidelines as well.
There will be no changes to bulk uploads. For businesses which have more than 10 business locations and use Google Places Bulk Upload to manage listings, you will find this has been automatically upgraded, when you log in the next time.
Apart from this, what has not changed is the management and ownership of listings, speed of updates and the verification process. However, Google says you should stay tuned in for more updates like faster updates, social features and visibility of live data.
In our next post in this series we will look at :Getting Started with Google My Business or if you would like assistance with local business seo why not check out pricing of our basic package